Try Listening to Paul Harvey’s ‘God Made a Farmer’ Broadcast Without Crying

In a heartfelt tribute to American farming, Ram Trucks prominently featured the iconic voice of broadcaster Paul Harvey in a compelling Super Bowl advertisement. This commercial incorporated archival audio from Harvey’s 1978 speech, “So God Made a Farmer,” which was delivered in a style reminiscent of a small-town church sermon. The production was intentionally minimalist, preserving the essence of the original recording. Over the course of two minutes, the visuals consisted of a series of still images—farmers at work, idyllic landscapes, and tranquil moments of faith and family. These images were genuine and unrefined, resembling authentic snapshots from a cherished family photo album. Scenes showcasing fields, barns, and sunsets captured the stunning beauty of rural life, while the inclusion of Ram trucks effectively connected the narrative to the brand.This advertisement adeptly combined three enduring icons of American culture—farmers, Ram trucks, and Paul Harvey—into a poignant homage to hard work and tradition.